With the purchase of each Hendrick Performance vehicle, you and three guests of your choosing will have the exclusive opportunity to tour the breathtaking Hendrick Heritage Center. This private museum, which very few people have had the privilege to experience, will transport you back to a time when American muscle cars ruled the streets. During your visit, you’ll also discover the story of Rick Hendrick’s heritage along with his remarkable collection of rare and high-performance vehicles.
Spanning 58,000 square feet, the Hendrick Heritage Center celebrates Rick Hendrick’s lifelong appreciation for classic and high-performance vehicles. As you explore the space, you’ll experience an atmosphere that reflects a bygone era of American automotive history, when a gallon of gas cost just 31 cents and muscle cars were a common sight on the road. The Hendrick Heritage Center is currently home to over 100 of the finest and rarest automobiles you’ll ever find under one roof.
Inside the Heritage Center
J.R. Hendrick’s General Store: a place where the young Rick Hendrick worked on his first car, a 1931 Chevrolet Coupe (pictured), in a space that was converted from a bathroom into a garage at his grandfather’s store.
